Difference Between Submitted and Purchased in Two Step Order Form

There is a subtle, yet important, difference in the “Two Step Form Submitted” and “Two Step Purchased”. Knowing about the important distinction between a Two Step Order Form being submitted and a purchase actually being made is useful as it helps you identify which leads have just filled out the first step and which have filled out both steps.

In the system, you can view contact record activity for an individual contact. 

Navigate to select a contact record > view the right panel under “Activity”. 

This activity log includes things like contact creation date, if they’ve visited particular pages, any forms they’ve submitted, and more.

“Two Step Form Submitted” imbibes that at least a portion of the form was submitted (even just the first half of the form, which is the contact information.) This does imply that the contact made a purchase.

“Two Step Purchased” implies that the entire form was submitted and the actual purchase was made.

A different way to check whether the purchase was made is by navigating to the particular funnel > Sales, and reviewing the list of completed purchases. These stats show sales from native order forms only, and will not show from any Thrive Cart forms that may have been submitted.